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Coming Spring 2026

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Equipment

Coming Spring 2026

Apparel

Coming Spring 2026

BRASIL-PRO TABLE TENNIS PLAYER

Hugo Calderano

"The difficulty lies in the daily work, that's where you have to make a difference, and it's this mental part that's the most important."

"The difficulty lies in the daily work, that's where you have to make a difference, and it's this mental part that's the most important."

One of One

The One of One campaign is a reflection of who Hugo Calderano is, both as an athlete and as a person whose values define his legacy. Hugo isn’t just joining JOOLA as a signature player; he is joining as someone who stands apart through his dedication to family, his relentless pursuit of becoming the best in the world, and his unwavering commitment to giving back to the community and the sport he loves. Designed around Hugo’s individuality, the campaign celebrates the rare combination of character, community, and talent that makes him truly unique.  

More about him

Hugo is a Brazilian table tennis player and is currently ranked #3 in the world. Born in Rio de Janeiro in 1996, he began playing table tennis at the age of eight. At fourteen, he moved to São Caetano do Sul to train with the Brazilian National Team, marking the start of his rise on the international stage.

Hugo speaks seven languages: 
Portuguese, English, Spanish, German, Mandarin, French, and Italian.

He knows the capital of every country in the world.

He can solve a Rubik’s Cube in an average of nine seconds and owns a collection of more than 70 cubes in different shapes and sizes.

Building a legacy. 

We help many kids who play table tennis. We donate materials for them to be able to practice in good conditions. We love to see that happening. We are also organizing a school league in Brazil for these kids who love table tennis, who want to have the opportunity to play an organized or organized events.

-Hugo Calderano

One of One

The One of One campaign is a reflection of who Hugo Calderano is, both as an athlete and as a person whose values define his legacy. Hugo isn’t just joining JOOLA as a signature player; he is joining as someone who stands apart through his dedication to family, his relentless pursuit of becoming the best in the world, and his unwavering commitment to giving back to the community and the sport he loves. Designed around Hugo’s individuality, the campaign celebrates the rare combination of character, community, and talent that makes him truly unique.  

About him

Hugo is a Brazilian table tennis player and is currently ranked #3 in the world. Born in Rio de Janeiro in 1996, he began playing table tennis at the age of eight. At fourteen, he moved to São Caetano do Sul to train with the Brazilian National Team, marking the start of his rise on the international stage.

Hugo speaks seven languages: 
Portuguese, English, Spanish, German, Mandarin, French, and Italian.

He knows the capital of every country in the world.

He can solve a Rubik’s Cube in an average of nine seconds and owns a collection of more than 70 cubes in different shapes and sizes.

More about him

Building a legacy. 

We help many kids who play table tennis. We donate materials for them to be able to practice in good conditions. We love to see that happening. We are also organizing a school league in Brazil for these kids who love table tennis, who want to have the opportunity to play an organized or organized events.

-Hugo Calderano